Introducing ‘SanJuans.Today’ – the rebranded CNL2
Tuesday, August 27, 2024 @ 1:00 p.m.
One-year-old CNL2.com is now SanJuans.Today
That’s SanJuans (dot) Today
(not dot. com)
Our new nonprofit Board chose the new name and logo to make it easier to remember and closer to the collective heart of the archipelago.
“The brand name SanJuans.Today captures the “where” and “when” of this organization,” said Jeff Noedel, co-founder of CNL2 Media. “Nothing changes about our emphasis on coverage of the entirety of San Juan County — the 20-plus inhabited islands — as well as the entirety of the Salish Sea, with the San Juans at the epicenter. And nothing changes about our emphasis on live internet television and internet radio content. Other than a new name and logo, this change in branding signals no change in the successful direction of CNL2 since its launch in the summer of 2023.”
SanJuans.Today is now accessible by typing-in that domain name or by entering either of the following domain names:
- SanJuansToday.com
- CNL2.com
You can bookmark the new web address now. But if you don’t get around to updating your bookmark, just know that the old CNL2.com web address will continue to deliver you to the website without any issues. We have no plans to break the connection (and all the bookmarks of thousands of visitors) to CNL2.com.
Many people will notice that the domain CNL2.com will still show up in the web address bar at the top of browsers. And if you have bookmarked CNL2.com, that address will take you to SanJuans.Today forever. The Board decided that there is already so much “domain equity” amassed in the CNL2.com domain, that it would be a huge setback to break the many links that exist between the original domain name and the entire audience.
Current data supplied by Google Analytics, for instance, shows that 37 percent of the CNL2 audience is in metropolitan Seattle. And an additional few percent is from California. Most important, the majority of the total audience — up to 5,000 households and businesses in the San Juans — has bookmarked CNL2.com. There is no upside to breaking all the built-in connections to the CNL2.com domain.
Rollout of the new name starts today, but it will take months to complete. Over the past year, we commissioned $10,000 worth of broadcast graphics (logos, show opens, stingers, title cards, and printed materials) centered on the CNL2 logo, and it will take months to refresh all of them with the new logo.
The logo, like all our broadcast graphics, was designed by Redlands Creative, an award-winning broadcast design firm in Grand Junction, Colorado.
The 76 subscribers to CNL2 are automatically subscribers to SanJuans.Today.
Those 76 subscribers now have exclusive access to 200+ archive videos. Currently, we host 175 videos in SanJuans.Today. For those desiring access to only one video page at a time, page-subscriber for 99 cents. Access to a video page never expires.
CNL2 was short for “County News LIVE 2.0,” because it was a relaunch of a similar news website Jeff Noedel ran for six years in a tourism town in rural Missouri from 2008 to 2014. That site was named “CountyNewsLIVE.com,” and it was one of the most popular news sites in small town rural America in the nation.
The CNL2 name will live-on to some degree because the nonprofit corporation responsible for all this is named CNL2 Media. And CNL2 Media will continue to be the holder of all copyrights of content in SanJuans.Today.
